Skip to content

Origins Game Fair 2010 Blurb

June 28, 2010

ORIGINS GAME FAIR 2010

This past weekend Benjamin Rogers, author of FAITH & THE UNDEAD, and myself, publicist, attended Origins Game Fair in Columbus, Ohio as an exhibitor for 3 days, Friday, Saturday, and Sunday.

Friday’s arrival was a bit chaotic, but Steve Verdoliva held his promise and our badges were ready for us when we got there.  Michael Stackpool was walking by at the time and helped us with locating the table and setting up.  The Library was the area we were set up in, it had a couch and several tables on the sides, including a head table for the authors to sign at.  This is sort of when things fell apart on us.  The other authors were not staying the entire weekend.  They would pop in for a half hour and leave, bringing nothing to sell, just signing what people brought them.  Ben was the only author there the entire time, and was stuck in a corner with several empty tables. DSC00369

The day dragged and bringing people into the area to meet Ben was worse than fighting off hordes of zombies.  So late in the day I decided we were moving.  We took the table and set up near the front of the library, on the edge of the aisle, right at the intersection, where instantly the contact with the crowd improved by 100%. 

DSC00377

Doc was most generous to send us supplies, so we had the Library of the Living Dead banners hanging in front and behind our table.  The table had business cards for Doc, Ben, and Grunge Bob Camo Pants as well as the other things promoting Ben’s book.  Overall we left the day feeling let down and treated poorly.

Saturday we decided we were going in and going to knock the crowds out, we were determined to have a better day.  Ben was selling his first book within the first half hour the doors were opened.  We stopped everyone and talked to them, it didn’t matter what they wanted to discuss, we discussed it.  Patrick showed up early in the day and was a wonderful addition to our area.  He brought business cards and a pamphlet he made up about his book because it was not in yet.  We included these in every sale we made.  He is an awesome guy and I was tickled meeting him. 

P6260347 (2)

When the other authors stepped in to do their signings, they were watching us as we wooed the crowds.  It felt as if the big authors forgot what it was like to be small time and their envy became apparent when they would shout from the back of the area, “Hey!” to people passing by.  Whereas Ben, Patrick, and myself would step around the table and into the aisles talking to people, bringing them back to our table and having full on discussions about fast and slow zombies, military, and other topics related to the book.

I finally got to meet Andy who is the man in charge of Con on the Cob  in Hudson, Ohio in October.  I cannot say enough about Andy and his team.  They are wonderful people, we spent much time together over the weekend and Ben is signed up to be at their convention.  Between Andy and Curtis, there wasn’t anytime that went by were we were not joking around and having fun.  They made this convention really turn around for us. 

DSC00388

I also was put in touch with another author who had a vending area, Nick Valentino, who wrote the steam punk novel Thomas Riley.  He was wonderful to talk to and is working with me to set up other conventions as well.  We also had individual book stores and other people come up and want to set Ben up for signings, which is all in the works as you read this.

I arranged for Ben to do a reading that afternoon for one hour.  The three of us left the table and went upstairs, the worst fear happened, no one was there despite all the interest we had that morning.  We set up the video camera and the table for him to read and stood outside the door anyway.  We had one person show up and Ben put on his game face and did the reading.  In the middle of the hour, two others came in and joined us.  It was a great experience and they all bought his book in the end. 

34115_1219448866711_1843614063_440507_6280013_n P1000783

We made friends with the two tables nearest us who were selling zombie games, Uber Goober Games and Battle Bunker Games.  The people were wonderful and we dubbed our area Zombie Corner.  We exchanged materials and assisted each other out by promoting Zombie Corner, which helped all three of our booths immensely.  I also found out about the media room, which was a new program for the convention.  I set up a time slot for Ben to be interviewed Sunday morning between two major media events. 

DSC00391DSC00393 

Sunday we were prepared for the typical final day of a convention which is normally very slow.  Ben and I barely got time to take restroom breaks we were so busy.  During his time in the media room, he sold a book to Erica, the lady in charge of the media program even.  People we had talked to all weekend came back and bought his books and took more cards.  We were swarmed and loving every minute of it.  It was his biggest sale day yet.  I confirmed the solid connections we made. We went home having sold 20 books and made many new networking connections.  It was a success!!! 

Thank you to all those that supported us through this time, we cannot say that enough.  Every fan, every connection, every friend, thank you very much.  We could not have done this without each and every one of you.

DSC00378

Technorati Tags: ,,,
Advertisement
11 Comments leave one →
  1. David Shires permalink
    June 29, 2010 12:00 am

    WOOT go ben

  2. June 29, 2010 12:42 am

    So, it sounds like you met sales goals and learned a lot about how aggressive you need to be to get attention, especially at a game convention. Any thoughts as you like back on it about how to prepare for that sort of scenario better? It sounds like you need to be ready to make the excitement, as it may not be there for your. Would it have worked better to have a few different books to sell?

    • June 29, 2010 1:01 am

      Ben,

      I honestly don’t believe we could have been anymore prepared. We used available funds wisely to ensure we had good table decor and plenty of cards. The problems we ran into were generated by the Con and not by lack of preparation.

      A few different books would’ve certainly held peoples attention but so would a few other authors with their own books to sell. No one really wanted to come see one author with one book. The excitement portion is very true. You generate your own excitement just like your own PR.

    • June 29, 2010 12:10 pm

      Hey Ben, this weekend I wanted to be all about Benjamin Rogers, it was his first big push for the weekend. We did have cards on the table for other authors and for the library as well. Now future events I will have other authors and their books as well with us (yourself included if you are interested). But Ben really needed to make his contacts and get his name out there this weekend. So it was all about him this time.

      Ben and I are also doing a destruction of the weekend to figure out how to make it easier for us next time no matter what. However I am extremely proud of him for stepping up and keeping on going throughout the duration of the event. It’s that kind of dedication and heart that will take him very far.

  3. June 29, 2010 6:25 am

    Hey,
    Just wanted to drop by and say that it was great to meet you at the con this year. I got the video of the chapter reading up, and I put it on YouTube. Can’t wait to crack open the book!

    -John

    • June 29, 2010 11:45 am

      OMG John thank you!!!! That is so awesome. I am glad you enjoyed your time with us. I hope to see you in the future!!!

      Beth

  4. June 29, 2010 12:12 pm

    Guys, it was a lot of fun hanging out on Saturday. It sounds like Sunday was even better as far as traffic and I wish I was there then too!

    It was an education, I think for all three of us. I got lucky in the fact that I got to come to a convention before I have wares to sell of my own and got to witness what it takes to attract attention and in dealing with the challenges that go on with an event like this.

    It was great fun, terrific meeting you guys, and I can hardly wait for the next event!

    • June 29, 2010 1:27 pm

      Patrick, we loved having you there with us. I cannot wait to have you there signing next to Ben at Con on the Cob.

  5. June 29, 2010 8:05 pm

    From what I read above I think y’all did a wonderful job is pimping the book and pimping Ben. You “pressed the flesh” and that is certainly what is needed at a Convention. I’m proud of you both!!

    And it was a gaming convention so sales may have been low, but selling 20 copies proved that you were doing something right. Just wait till y’all go to a “horror” convention that is full of like-minded fans. It will be an incredible experience.

    I do so wish I could have been there.

    Congrats to you both!

    Doc

    • June 29, 2010 8:10 pm

      Doc you are a king among men! I’m looking forward to doing my first Horror Con which right now looks like Horror Realm. We also have Con on the Cob in October which is a smaller gaming con in Hudson, Ohio but the contacts there are awesome and they want us to go with them to Cinema Wastelands. We also have another one which is a Horror Con that we are looking at in November but nothing solid on that yet.

      You taught me how to do it Doc!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.